About me and AnnRoo
The background story about me and my brand AnnRoo.
I’m a mom of two—a lively little son and a sweet daughter who’s now in Year 3. When my daughter started school, I was always worried about her losing her things. Her water bottle, stationery, and little bits and pieces kept getting mixed up with her classmates’ stuff, and I hated seeing her upset when something went missing. I wanted to find some name stickers that were practical but also cute—something she’d love to stick on her gear. So, I spent ages searching online for personalized options, but nothing clicked. Everything was either too boring or just didn’t feel like her.
One day, I got fed up with settling for second best and decided to take matters into my own hands. I sat down and designed a special cartoon character that looked just like my daughter—big eyes, her favorite ponytail, and that cheeky smile she’s always got. I printed it out as a name sticker, stuck it on her water bottle, and sent her off to school. The next day, she came home buzzing—her classmates were obsessed with it, and even a few parents asked me, “Where did you get that? It’s adorable!”
That’s when it hit me: if her friends and their parents loved it so much, maybe other families would too. Why not use my design to help all these innocent, lovely kids show off their personalities? I thought about how every child deserves something special that’s just theirs—something to make their everyday stuff feel like a little treasure. And that’s how AnnRoo came to be! What started with my daughter’s water bottle turned into a mission to bring fun and individuality to kids and parents all over Australia.
But the story doesn’t stop there. My two kids—always full of energy—started hanging out in my little home studio, jumping in to help. They’d cut the stickers, pack them up, and even share their own wild ideas for designs. It was messy—stickers everywhere, glue on the table—but it was the best kind of chaos. Seeing how excited they got made me realize this wasn’t just my project anymore; it was a family thing. So, I expanded our little setup, and that’s how AnnRoo officially became a brand—a family-run gig dedicated to making life a little brighter (and stickier) for everyone!
The Heart of Creativity
Welcome to my home studio, the cozy space where every sticker begins. Here, I pour my heart into designing and crafting each piece, ensuring they’re not just products but reflections of my passion.
